Name On Logo: FXB USA

Investing in children. Strengthening families & communities.

FXB is dedicated to fighting poverty and AIDS and supporting the world’s orphans and vulnerable children. For over 20 years, FXB has worked with the conviction that the best solution for helping these children is to strengthen the social and economic capacities of their families and communities. We use a well-rounded approach, providing education, job training, small business loans, food, clothing, medical care, medicine, water, and counseling to help improve communities and the lives of people in those communities. We have worked with local communities in South America, Africa, and Asia.

Industry: Non-Profit

1. Empowering – We give children, families, and communities the tools to get out of poverty

2. Global Partnership- We work with communities around the world, forming partnerships will local communities

3. Sustainable – We provide lasting, well-rounded solutions to poverty and AIDS

We have a wide audience that includes: individual donors of all ages; government, research and nonprofit organizations; and corporate sponsors around the world.

While the logo needs to appeal to all groups, our main focus is donors. Currently our donors are primarily middle-aged professional women in the US and Western Europe. We are hoping to expand our donor base to include all segments of the American population, including a younger demographic via online marketing.

We are looking to appeal to donors based on the merit of our unique approach and their general interest in helping children and local communities.

Style: Our current logo (on FXB.org) does not stand out. We are looking for something more graphic that better communicates our mission. Both the new tagline (“Investing in Children. Strengthening Families & Communities.”) and a graphic element should be prominently integrated into the design.

Graphics: Images might include a globe (maybe with people or homes on it), children, hands, the bird from our current logo, other images that convey our mission.

Colors: Cyan and other shades of blue are preferred. We are also open to the colors used in our Global Partners logo (seen on homepage).

Shape: The logo will be used for print and web and should be easily modified for square/vertical and horizontal use.

Words: The logo should read “FXB International”. This text may be altered to read “FXB International”, “FXB Uganda”, etc. in other versions. Also include tagline.

Examples: We are looking for a logo that is graphic and incorporates our tagline, similar to the Bead for Life logo seen here: [Login to view URL]

(Web)  (Print Media) 

Correction: The logo text should read FXB USA, not FXB International. Though the logo may later be modified to read FXB International.