Name On Logo: Fisk Real Estate Group
Our Slogan
No Slogan
What we do
We are a husband/wife residential real estate team specializing in both buyers and sellers in the front range region of Colorado.
Lisa Fisk is the primary Realtor and has extensive experience, but is a younger Realtor, so she often works with families with children and military families relocating to the area. There is a wide range of clients, but most are purchasing or selling homes that are in the $350-$500,000 range.
Industry: Real Estate
Things to communicate through the design
1. Professional
2. Bold
3. Creative
The target audience
Target Audience...
Age: 35+
Gender: Equally Male and Female
Income: 50K and higher
Occupation/Industry: Professionals and Military families
Education: Ranges from GED through Master and Doctorates
Location: Both local (Colorado) and national (moving here from other locations).
Opinions and Behavior: This mark needs to appeal to people who are comparing our firm to more national brands.
We like these fonts, colors and style
Conceptually this brand needs to be extremely clean and neat. It's NOT imperative that the words "Fisk Real Estate Group" are a central highlight in the mark. We're asking that the mark be delivered as a vector graphic so that it can be used in signage at any dimension, but it should work equally well in digital and print usage as well. The mark should be clearly identifiable at a distance, which probably translates to staying away from fonts that could be illegible from far away. If we skew gender-specific, we should skew towards a female demographic with more "warmth" than something cold or techie.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
