Name On Logo: Haumanu Authentic Wellness
Our Slogan
Revive, Restore, Rejuvenate
What we do
Certified nutritional therapy and personal training. Primarily Haumanu partners with people who are looking to change their lives and renew their health through a holistic nutritional approach. We provide custom direction on dietary changes, supplement support recommendations, and fully custom personal training programs. We foster long term relationships with our clients to support their efforts over time and at their pace. We respect everyone’s bio-individuality and provide authentic and individual custom wellness consulting.
Industry: Consulting
Things to communicate through the design
1. Caring
2. Custom and individual approach
3. Partnership
The target audience
Men and women ages 20-55 unsatisfied with a traditional health care approach. These people are typically interested in various supportive therapies (Chiropractic, naturopathy, acupuncture, massage, and yoga, etc.). Another target audience are those who typically do not seek alternative therapies but have given up hope on traditional treatments and advice from their general practice doctors. This audience is determined to eat more responsibly and renew their health naturally.
We like these fonts, colors and style
For a color palette I like the following PANTONE colors but I am not stuck on any particular combination of the them. I trust your creative approach and/or additions of complementary colors. I expect a 2 or 3 color design to be sufficient. I envision an emphasis on Haumanu with a smaller “Authentic Wellness”.
Turbulence - PANTONE 19-4215
Linden Green - PANTONE 15-O533
Koi - PANTONE 17-1452
Deep Lichen Green - PANTONE 18-O312
Mykonos Blue - PANTONE 18-4434
Carafe - PANTONE 19-1116
Haumanu is a Maori word meaning to revive, restore to health, rejuvenate. I do not particularly want my design to resemble Maori tribal artwork or tattoo styles. The one Maori symbol I do like is the koru which is a spiral shape based on the shape of a new unfurling silver fern frond. I do not need this symbol to be used but it might make for some interesting ideas. Generally I see a flowing and soft design that gives a sense of peace and well-being and reflects the spirit of health.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Oct 31, 2013
