Name On Logo: ProcessorPool.com
Our Slogan
(we don't know what the phrase should be - maybe: "A hop, skip, and offers away!"
What we do
ProcessorPool.com is the equivalent of LendingTree.com, Kayak.com, E-Surance.com and the like -- but for merchants (online or retail) seeking a payment-processing account or "Merchant Account" from a payment processor.
ProcessorPool is to compare offers for payment-processing (rates and over all bottom-line comparison) between different payment processors (consider PowerPay.com, e-onlinedata.com, Litle.com, Instabill.com, Meritus Payment Solutions, etc.).
Typically - when one wants a merchant account and wants to shop around, they have to submit their information to MULTIPLE payment-processors, with MULTIPLE annoying/low-brow salespeople, and multiple underwriting departments.
No longer.
Submit your information ONCE to ProcessorPool.com and ProcessorPool.com will submit it to multiple payment-processors, and submit offers back securely to the merchant-applicant.
We don't know what the catch-phrase should be.
Industry: Retail
Things to communicate through the design
1. Pool of Multiple Offers
2. Bidding on you
3. You choose
The target audience
CFOs / CEOs / Business-owners looking to get a payment processing account - OR a REVIEW of their processing.
Sometimes its NOT JUST about CUTTING COSTS.
It's also about INCREASING transaction approvals - hence VOLUME - hence REVENUE. E.g. you have an account with godaddy hosting. You go to dinner. You leave your credit card in the restaurant/bar - call and cancel, and get a new one. GoDaddy hits the card next month. DECLINED. SOME processors, however, have ACCOUNT UPDATER tech. that gets the NEW number from VISA/MC and KEEPs the GoDaddy account ALIVE and going - MORE money! Cards expire or are lost/stolen every day - so this is important.
We like these fonts, colors and style
We like the idea of a frog, by a pool, zotting the best offer with his tongue?
a CUTE - CARTOONY frog we can brand into a mascot - like LendingTree has their green muppet.
ATTACHED CRUDE IMAGE IS IDEOLOGICAL ONLY.
WE ARE NOT married to it or the frog concept. Just looking for ideas and thought it was a good one (frog pond is natural, etc.).
Our design will be used on
(Web)
