Name On Logo: Dragon Investment Strategies

Making Sense of Asset Allocation

Provides guidance concerning strategic asset allocation to UK based financial intermediaries.
The service is delivered

Industry: Financial & Insurance

1. The complex nature of asset allocation

2. Contemporary design that reflects a forward thinking business

3. A logo high on imagery

A business to business service targeting an Initial audience of around 10,000 UK financial intermediaries, of which a third may benefit from my services. The target firms will vary in size, however they will largely be small to medium size companies employing 5 – 25 people. The age profile of the key individuals will range between 45 and 65, with the highest number in the 50 + range. The target audience (UK financial intermediaries) has been described as a cottage industry, however regulatory pressures on the industry are forcing it to offer a stronger professional service.
The target audience are perhaps conservative in their outlook, however a unique logo design is likely to attract their attention so a contemporary design with vivid colors is preferable.

Share some of your favorite designs and what you like (font, color, style).

My thinking on this and bearing in mind the business name, is that the logo is centered around the image of a dragon, from the dragons mouth emanate a jumbled mix of asset classes, eg currency (pound and dollar mix), equities (financial page images), property, bonds (pay bearer on paper), commodities (pot of gold), these may be shown in pictorial form to enhance the imagery of each asset class. For example property could be portrayed as a factory with a chimney, an equity as a company name sitting above a well recognized product. See attached examples for ideas. The mix of images coming out of the dragons mouth need to represent the complexity of asset allocation,

The principle image needs to be the dragon with its mouth open, throwing flame. The flame should surround the images described above. In the mix there should be at least 5 asset classes, all represented by different images. If further suggestions in terms of the images for the assets are needed then please contact me. The image needs to be bigger than the wording (company name), I.E it is the principle point of focus that describes the business. The name can be smaller than the logo and then have the slogan underneath it.

Colors should for the most part be vivid but nonthreatening, however the pictorial imagery of the assets noted above should be embodied around the fire from the dragons mouth, as this is where the risk to the target audience lays.

(Web)  (Print Media) 

We have to change the name of the business to:

Dragon Investment Strategies

This is due to a restriction on the use of the word group in the UK, sorry for any inconvenience.