Name On Logo: The Brand Perspective

Uniting Business with Imagination.

We are a consulting company focused on helping businesses understand and shape their brand using mainly Internet marketing tactics such as search engine optimization, social media, and Internet public relations--as well as through offline tactics. All strategies take into account how they will affect the brand (e.g. viewed from the brand perspective).

Another important aspect of our business is bridging the gap between strategy and innovation, business and imagination, or right and left brain thinking. Helping the business-person with his feet planted firmly on the ground and the creative person with their head in the clouds to align their visions and create an effective brand strategy.

Industry: Consulting

1. A balance between The Creator and The Sage archetypes

2. Internet marketing expertise

3. Integrity, loyalty, and guidance

Small and medium-sized companies that are just starting out, that have hit a plateau in growth, or that are just not sure what to do next to grow their business. Our main focus is on companies specializing in services, travel and entertainment, and consumer products.

Our brand should be made up of equal parts The Creator and The Sage archetypes.
The Creator: [Login to view URL]
The Sage: [Login to view URL]

The logo may include the tagline, but it isn't mandatory; I would like to see it both ways.

The colors should include grays/silvers/whites, but should work on a white background. It can also include orange, blue, or purple. However, I am not married to these colors and wouldn not mind seeing colors used outside of these guidelines if it makes sense. We do not yet have any set corporate colors.

I am interested in incorporating a symbol into the logo that might later be used as a stand-alone branding element.

I am interested in seeing a current, web 2.0 design.

(Web)  (Print Media) 

I just wanted to add that I am not interested in incorporating "BP" into the logo. Thanks!