Name On Logo: FVB Umpires Association
Our Slogan
Quality, Pride, Dignity
What we do
FVB is the largest Baseball Umpires Association in the Midwest. We have over 500 amateur umpire members, and we umpire over 20,000 baseball games each year. Our professional image is one of our most important values, both on the field and off.
Industry: Sports & Recreation
Things to communicate through the design
1. Professionalism
2. Our Brand: FVB
3. Baseball
The target audience
Our clients are the Illinois High Schools and their feeder programs. Those clients are primarily male, sports fans, baseball enthusiasts.
We like these fonts, colors and style
Our existing FVB logo is Times New Roman Font and has a recessed "V" (the top of the V is level with the middle of the F and B. The logo is going to be used on stationary, website, and apparel. The main apparel colors today are black shirts (where Cream/Beige logo letters are dominant), white shirts (black logo letters), or navy shirts (red logo letters). Our most recognizable brand is red lettered.
2014 is our 20th anniversarry, and we are looking to kick it off with a new logo that commemorates the 20 years. The logo should be flexible enough that in 2015 we can simply drop the "20" from the logo.
The logo should also bring recognition to what we do...umpire baseball. Be creative with using a Home Plate, Baseball Field, Baseball, or something that will bring immediate recognition and not beg the question, "What does FVB do?".
Our current website is
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Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
