Name On Logo: Finnfleet Tankers
Our Slogan
No Slogan
What we do
The company manages oil tankers and tanker contracts and provides related consultancy. This is strictly B2B business.
Industry: Natural Resources
Things to communicate through the design
1. professionalism
2. experience
3. potential
The target audience
The target audience is investors, investment banks, tanker fleet operators and various other parties within the maritime industry
We like these fonts, colors and style
The initial idea is to have blue and black on white background. Finnfleet with blue, Tankers with black. Or both blue and black in Finnfleet. These three colours should be anyways represented in the to reflect the colors in the Estonian flag. An oil drop could also appear in the logo is some form. But we're pretty open to whatever ideas.
The exact shade of blue is:
PANTONE: 285 C.
CMYK equivalents: C=91, M=43, Y=0, K=0
RGB equivalents: R=18, G=145, B=255
HEX notation: #1291FF
I'll be giving as much input as I can once the proposals start coming.
Our design will be used on
(Web) (Print Media)
Additional Info Added Sep 23, 2013
One thing that came to mind is to have the oil drop with black and blue and a thin stripe of white. so the three colors in the oil drop.
We might also want to use the form FinnFleet Tankers, so having both F's capitalised.
And if anyone is willing to try the logo with a tanker silhouette, or tanker bow, we'd be happy to take a look. Something like this:
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or
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Here's some pictures of tankers to give you the idea of a tanker silhouette, We'd really like to see a couple of designs using a tanker:
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