Name On Logo: Higher Approach
Our Slogan
An Upscale Collective
What we do
We're a nonprofit medical marijuana delivery service based in Southern California, 100% compliant with Proposition 215 and Senate Bill 420. Our mission is to change the negative stigma associated with medical marijuana dispensaries, by offering a higher standard of service and integrity than our counterparts, and by only carrying the best, lab-tested, high-grade medical marijuana, as opposed to a variety of cheaper, less potent strands. We are more than just great marijuana!; we also pledge 2% of all incoming revenue to our partner animal shelter. We wear uniforms, open and close early, don't show up stoned, bring the store to you, and remember your name and what we discussed the last time we were there. Essentially we are aiming to be the Nordstrom of medical marijuana delivery services. We are trying to attract a more mature and affluent clientele, and do have a $100 delivery minimum, when the industry average is about $50-60; however, we have not actually priced our medicine higher than medicine of equal quality.
Industry: Non-Profit
Things to communicate through the design
1. We are professional.
2. We are aiming to attract a more affluent clientele.
3. We're a nonprofit medical marijuana delivery service.
The target audience
We are NOT targeting the stereotypical young male stoner. We are aiming to attract professionals and other intelligent, current or potential medical marijuana patients over the age of 25, and living or working in Riverside County, California. Secondarily, we are targeting pet lovers, as we are big pet lovers ourselves, and have chosen a local shelter to donate to monthly. Being a medical marijuana delivery service, we are also speaking to the mildly to severely ill.
We like these fonts, colors and style
Ideally part of the logo would be easily re-created, like Hurley has those opposite facing half moons, or Nike has the swoosh. We generally like modern looking designs and find the following companies' logos appealing: skull candy, the NFL, the Yankees, Amazon.com, and our favorite logos, Apple and Buffalo Wild Wings. We are looking for a balanced, creative and visually appealing logo that looks like it was created by a professional graphic designer... because it was.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
