Name On Logo: Chompa

No Slogan

This is a new business with a range of products to help teething babies.

The products will be natural rubber and silicone that babies chew on and also a range of jewellery that mothers wear but the baby can chew on.

There will be a range of natural teething aids and this may then be also teething bibs and other related products.

In time it would be good to develop the brand and add additional related products for babies.

The range could be extended to parents with autistic children that would benefit from something to chew on.

Industry: Retail

1. Quality and natural

2. safe and trusted

3. caring but fun and a bit cheeky

Parents with young children / babies that are teething. Initially UK and then Europe and then US / Asia and Australia. Typically Mothers but also Fathers (80% / 20%) They are concerned about their babies welfare. They want reasurance they are buying quality and a safe product.

They dont want to harm their baby - they want to protect and look after their baby.

I want the design to stand out. To show the company as a global brand, that will allow growth into new products but all around babies and generally teething products. I am keen to explore ideas such as a character (duck, rabbit, dog, panda, cheeky monkey etc (http://www.paulfrank.com/) but open to suggestions) as an idea for the logo as well as other ideas or words.

I like this logo - [Login to view URL] (its not relevant but gives you an idea)

Also like: [Login to view URL] – clever with the cat and the dog.

Trying to think of a good strapline – ideas including ‘Caring for your little one.’

Colours bright and vibrant. Needs to be fun and appeal to parents with young babies. But also needs to appear trusted and a quality company.

It needs to be clean, modern, not too fussy but not too plain.

Another site I run is [Login to view URL] but this site needs a refresh but it gives you an idea of the products and audience.

THANKS!

(Web)  (Print Media)