Name On Logo: LA Excavating
Our Slogan
No Slogan
What we do
We are a construction contractor that provides underground excavation and trenching work in the Los Angeles area. In our daily activities, we use heavy equipment such as backhoes and excavators to dig dirt
Industry: Construction
Things to communicate through the design
1. make it clear that we service Los Angeles
2. that our business is earthwork - excavation and trenching
3. that we are a robust company in the construction industry
The target audience
Our target audience is other construction contractors, mainly concrete contractors, plumbing contractors, and electrical contractors who need us to dig trenches and holes for them. We are not targeting a general audience, only these contractors in Los Angeles. They are usually the purchasers or project managers within their own company.
We like these fonts, colors and style
The usual colors in construction are yellow, brown, black, and white. I want the logo to be representative of the construction industry and heavy construction equipment - toughness and masculinity, but also have the feel of L.A. pop culture.
Do whatever you think comes to mind when you think of the city of Los Angeles and heavy construction equipment.
Don't go crazy with multiple colors though, because it gets expensive to print on mugs and t-shirts. Our plan is to print off a lot of t-shirts (safety orange material) and hand them out on construction sites.
I have included an image of our current logo.
Our design will be used on
(Web) (Mugs & Tshirts)
