Name On Logo: Healthy Kansas Hospitals
Our Slogan
Healthy options are the routine, easy choice.
What we do
This project is working to ensure healthy options are the routine, easy choice in Kansas hospitals. Our goal is to increase consumption of healthy foods; increase consumption of water; reduce over consumption of sugary drinks in Kansas hospitals.
Industry: Medical & Dental
Things to communicate through the design
1. Healthy (foods and drinks not exercise)
2. Kansas
3. Hospitals
The target audience
Adults 25-65 working in health care. Women and men who work in hospitals in Kansas, including administrators/executives, employees/nurses/health care providers, hospital board members and volunteers. This target audience has a college education or better.
We like these fonts, colors and style
Healthy should demonstrate healthy food and beverages, not fitness and exercise. Colors we like at primary colors like green, blue, orange, yellow, purple, red. Kansas images could include sunflowers, wheat, prairie or state shape. Hospitals images could include the “blue H” sign, medical staff, hands and stethoscope. We like clean, bold and bright.
Do NOT use a cross. Do NOT use the health care serpent and wings symbol. Do NOT focus on exercise.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
