Name On Logo: Le Vent
Our Slogan
Le Vent
What we do
Beachwear Fashion Apparell and Swimsuits
Industry: Retail
Things to communicate through the design
1. Elegance
2. Nautical and beach lifestyle
3. Sexy but sofisticated and classy
The target audience
The logo will be the brandname of the apparell, mostly beachwear
The target audience will be mostly women between 18 and 35 who want a nautical look in their beachwear.
We like these fonts, colors and style
Colors: Shades of blue
Style: fluid
The logo must no be complicated so it can be easy to embroider on fabric.
Logo will be used on bathing suits, clothes tags on the product as well as media see below
The logo should be mixed, that is an Icon and the Le Vent tagline, for example Nautica has a sailboat and the tagline Nautica.
We like anchors, waves , nautical flags , not sailboat or powerboat, yes nautical style
Our design will be used on
(Web) (Billboards & Signs)
Additional Info Added Sep 6, 2013
Try using sea or nautical items such as anchors, nautical flags, coral, etc
You can use others colors, try to be creative.
The logo dont need to be fluid, I put that by mistake, try to be creative, it need to inspire the sea, relaxing, try to use nautical or sea elements in the icon.
I would like something classic, simple and elegant.
You could use as a referent some brands such as: CHANEL which has the logo and the typography, Yeves Saint Laurent is very elegant or Nautica and the boat.
The logos you have posted look like corporative or company logos, remember this is a retail logo, for a beachwear high profile brand.
