Name On Logo: Binot
Our Slogan
Cerveja Artesanal
What we do
Binot is the idea of three friends that decided to brew craft beer in the city of Petropolis, a former imperial city located in the mountains that surround Rio de Janeiro (Brazil). We brew premium beers that are unique and innovative. Besides, brewing facilities are installed in the terrain of a great orchydarium. Enjoying the good things of life and live-in-the-moment are parts of our philosophy.
Industry: Miscellaneous
Things to communicate through the design
1. Craft Beer
2. Pleasure
3. Alternative
The target audience
Our audience is hedonistic and is always searching for the best quality beer - they are not used to drink mass production beer. Mostly young men, high income and well educated. Our audience loves beer and is concerned with its philosophy (socially drinking with friends, harmonizing beer and food, knowing how beer is prepared, taste new beers).
We like these fonts, colors and style
We are searching for a modern yet sober logo (not full of information). We would also like a nice illustration (could be references to the orchyds, city of petropolis references, beer, music or something else). T Examples of designs we like are brewdog, wäls, harviestoun, dogfish head and rogue.
Logo would be used in bottles, beer glassware and beer mats, so we expect not that much of horizontal stuff.
"Fill your belly. Day and night make merry. Let days be full of joy. Dance and make music day and night [...] These things alone are the concern of men"
Our design will be used on
(Web) (Billboards & Signs) (Mugs & Tshirts)
