Name On Logo: Artsy Fabrics

No Slogan

We are building an ecommerce site to sell high-quality fabric for quilters, fashion designers
and fashionistas who like to make their own clothes.

We will feature the latest trends in fabric choices, as well as traditional fabrics.

We would like our logo to be creative, modern, and fun. Quilting is an art-form with historic traditions, and
we want to ‘marry’ the historical art of quilting to modern times as well as reaching fashion design
artists.

Industry: Retail

1. Modern, yet traditional artistry

2. High-end/Quality

3. Sophisticated/Refined

Quilters
Fashion Designers
Crafters (not folksy, high-end designers/craftsmen)
Modern artists (not street art)
Refined

Demographics: Age 18-80
Females/Males

Artists, craft people, designers, quilters, creative individuals. Traditional and modern quilters and fashion designers.

Quilting in America™ surveys are conducted to measure the amount of time and money quilters spend on their hobby and to identify and profile key market segments. The first study was conducted in 1994 with subsequent surveys. Below are survey results for 2010 (latest available):

TNS Survey Results:
Quilting in the USA is not just big, it’s also big business. Here’s a quick glimpse at the current market. (NOTE: Quilting worldwide is “big business” as well and we intend to soon be an international online brand/marketplace.)

Excerpt of survey results for the USA market:

· There are 21.3 million U.S. quilters over the age of 18
· 14% of households include at least 1.3 quilters
· 6.2% are “dedicated” quilters
· Dedicated quilters spend an average of $2,442 a year on quilting-related products including fabric, batting, thread, needles, rotary cutters, mats and blades, rulers, marking tools, pins, patterns, thimbles, and other accessories

· Dedicated quilters account for 69% of all industry expenditures
· Average years quilting: 15.7
· Annual income: $86,010 USD
· College education: 70%

Source: fonsandporter.com 2013 QUILTING MEDIA BROCHURE AND RATE CARD

FONTS: OPEN
COLOR: RED
BUT ARE OPEN TO YOUR SUGGESTIONS

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(Web)  (Print Media)  (Billboards & Signs) 

PLEASE feel free to use any other colors beyond red, but *NO pink* pls: Additional color choices: [Login to view URL]

Thanks!

An interesting article: 5 Big Fashion Brand Logos and the 21 Design & Marketing Tips You Can Learn From Them [Login to view URL]

We like the fabric swatch logo from "Abel" so maybe other designers can use a variation of a fabric swatch as well.

Thank YOU for your creativity and ideas!