Name On Logo: 43 South
Our Slogan
No Slogan
What we do
We act as an education agent for the University of Canterbury (in Christchurch, New Zealand).
As an agent we find potential students, present them with the opportunities and benefits of coming to New Zealand, Living in Christchurch and Studying at UC. We then assist and support those students as they go though the process of applying to UC, getting a Student Visa, and settling into the city.
Our focus is students from North America with an adventurous, open minded world view.
Industry: Education
Things to communicate through the design
1. Adventure
2. Urgency/Reliability/Credibility
3. Personal
The target audience
Predominantly young people (16-30) who are looking for an alternative 'next step' in their education/career path. They will be current high school students, considering their first tertiary study experience; current undergraduates considering further study (Professional Masters programs); and young adults with work experience considering returning to study at either undergraduate or masters level.
The students we are likely to attract will be those with an open minded outlook, a desire to do something a little different, and a sense of adventure.
We would like the logo to convey a sense of adventure, but also reliability and credibility. We are asking our clients, and their parents, to consider a substantial investment of time and money. A choice about education is a major life decision and we want to be seen as trusted agents capable of supporting that decision.
We like these fonts, colors and style
We would like quite a clean logo that can be used on its own (in business cards for example) or over the top of background images (photos).
It is likely that the logo will often be seen at the same time as UC branded material (www.canterbury.ac.nz) - We need our logo to be distinctive but not clash.
There are no particular color schemes we are considering.
The name, 43 South, is a reference to the (approx) location of Christchurch. 43.5 degrees south of the equator.
We quite like the sailing sydney logo (http://www.sailingsydney.net/), and the OMC Power Equipment logo - without the tag line (http://www.omcpowerequipment.co.nz/).
Our design will be used on
(Web) (Print Media)
