Name On Logo: RxGear
Our Slogan
Performance Apparel
What we do
We are a performance apparel company specifically designed for elite level fitness athletes looking to participate and compete in CrossFit. We provide apparel to give athletes the opportunity to look great and also perform well with exceptional materials and functionally sensible apparel.
Industry: Retail
Things to communicate through the design
1. Performance
2. Quality
3. Engaging
The target audience
We'll be targeting all age groups, sexes, demographics, etc by the material and style of our t-shirts and the graphics printed upon them. So, the logo itself needs to be able to communicate to all target markets, more specifically the 18-30 M/F demographic. But more importantly, it needs to communicate our message while being easily recognizable and understood by all.
We like these fonts, colors and style
We like simple designs, but those that are easily recognizable and set apart from the competition (most of our immediate competitors just use their business name with a unique font as their business logo). We want to immediately communicate that we are better than our minimalist competitors.
Also, we do not have a "slogan" per se, but are considering tying in "Performance Apparel" as the sub-text with our logo, so we would love to see logos with and without the sub-text.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
