Name On Logo: Mud Attack
Our Slogan
Performance rugby kit for on and off the pitch
What we do
Set up of a new company to retail online a new range of rugby sports gear and casual clothing with strong rugby influence. The produce will be for actual playing and eventually casual wear as a spin off.
Industry: Sports & Recreation
Things to communicate through the design
1. Ruggedness of clothing
2. Newness of design
3. Love of rugby as a sport
The target audience
Rugby clubs for team kits will be the first priority, followed by an expansion into casual wear that will reflect both the history of the game, the comfort of the clothes and a fresh new brand.
We like these fonts, colors and style
Inspiration can be drawn from existing concept brands such as canterbury of new zealand, serge blanco's rugby clothing line and kukri.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Jul 21, 2013
Have had some further thoughts that it may add to the scope of the logo were we to have 1 or 2 players in silhouette passing the ball, or as if one player was passing the ball from a scrum. The idea being it could be then used as a stand alone embroidery on clothing line alongside the logo name.
