Name On Logo: Kidogo Kidogo
Our Slogan
No Slogan
What we do
Kidogo Kidogo translates to "little by little" in Kiswahili (the language of Tanzania, a country in East Africa). The company is an online cell phone case retailer, where proceeds from cases being sold go to help women in Tanzania get access to mobile phones.
Industry: Non-Profit
Things to communicate through the design
1. connectivity
2. growth
3. empowerment
The target audience
-Women in the US between ages 18-35.
-College students or young working professionals.
-Upper middle income
-Socially aware
-University or higher education
-Indulgence in travel
-Like social enterprises like Tom's, Warby Parker
-Charitable
-Fashionable
We like these fonts, colors and style
The logo itself needs to probably be grayscale due to the colorful case designs (one case example attached), but we would be open to accent colors.
The logo needs to be flexible, meaning looking good big and small, black and white and color, positive and reverse with colors, etc.
We are leaning towards a baobab tree, native to Tanzania, as our symbol. These trees grow 1cm per year, but are one of the oldest trees in the world and become these massive and powerful trees (pictures included). Open to other ideas or interpretations of the tree with or without leaves as well.
The logo should definitely have the name Kidogo Kidogo in it.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Jul 14, 2013
My preference on fonts is a lowercase sans serif with curved letters. I want it to look modern. At the end of the day we are selling mobile phone cases so the logo needs to look modern and friendly. Number #23 found the font family I am most attracted to. In the last 26 hours of the contest I would love to see more designs with these fonts and trees that are modern and fun. The fewer details in the tree the better since the design will be shrunk to fit on the mobile phone cases. Thanks for all the great designs!
