Name On Logo: Heritage Wellness
Our Slogan
Make a Beautiful Life!
What we do
Nutritional Therapy Consultation - Improve Individual, Family, and Business/Employee Health
Build Family Heritage of Health and Wellness/ Value
One-on-One Individual Attention
Guiding and Coaching
Provide Access to Nutrient Dense Foods
Wellness Seminars / Events
Networks of Wellness Professionals
Corporate Wellness Programs
Family Wellness Programs
Industry: Miscellaneous
Things to communicate through the design
1. My System is Easy and Understandable
2. My System is Proven and Worthwhile
3. My System is Predictable and Valuable
The target audience
1) Wellness Professionals (Chiropractors, Osteopaths, Church Ministers, Doctors, Dentists),
2) Families (especially women/moms)
3) Pre / Young Marrieds
4) Business and Company CEOs
5) Educated / Wealthy
6) Investment Minded
7) Athletes
8) Men
We like these fonts, colors and style
Timeless!!!!
P22 Cezanne (or similar) Classic/Classy "Messy" handwritten Script. I'm not stuck on P22 specifically...though it caught my eye years ago and I've never forgotten it.
Another similar font would be great to consider. The handwritten look is nice because it looks individual and hand wrought--not mass-produced. My company is about individual care and personalized, customized attention.
The logo I attached communicates a few things though my red stick man and black background are horribly ugly. Please don't limit yourself to something like my stickman. I am open to all ideas and designs. I just created concepts on a black/white printer. I like that it communicates a person/people; you see the word "Her" to the left of the person which is consistent with my demographic focus; you see the word "We" to the left of the person which is consistent with One on One; - my tagline should read "Make a Beautiful Life!" I am thinking I might want a little embellishment on "Beautiful" or "Beautiful Life" like a creative underline or something. Please read my entire entry and information....the one who integrates all the themes the best, simplest, cleanest and in the most timeless appearance wins.
A few events / themes I use in my business are "inflection point, peak performer, heritage builders, foundations"
Even though I've identified women as a major demographic and my logo should speak to women...men are the most underserved in my profession and my logo should not be feminine rather again going back to timeless, genderless and speaking to boys, men, dudes....older ladies in a Lexus, moms in minivans, etc.
Regarding color; I don't want anything too bright/loud or trendy-looking. Red should be avoided (though I had my stickman in red! Yikes!).. Nutrition is inherently focused on the earth and high-quality nutrient dense foods. I do not want my logo to look anything like or support industrial agriculture. I don't want a carrot for the I or celery for the LLs.
To be avoided also is anything that looks like a "healthcare conglomerate/HMO" type look.
If there were a little depth to the logo or some part(s) of it so it stands off the page in some way without it looking alien-like or over done...Simple, classic, timeless should be what you are aiming for. I don't want anything that looks too slick or ultra modern stylistically.
My primary uses will be invoicing, letterhead, website, and business cards
Your image has to pass the "So what?" test. If I look at your logo and think, "So what" then it won't work.... I should think people, coaching, nutrition, heritage, restoration, healing, purpose, performance, etc. or some combination there of.
Another way to think about it. Make believe that you are sick, not well, and every doctor has "tried to figure you out" and has had no success...or you are a mom whose kid(s) have horrible skin issues...or you want to have the most beautiful healthy baby...or you want to climb Mount Everest and don't want to die on the mountain because you're not at your best...or you are a fireman who just can't keep up anymore and might have to retire early. You are a CEO and your staff is regularly missing work due to health issues. These are the people I help. Speak to them through my logo.
Thank you in advance for your work! I'll commit to providing feedback throughout the process.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Jul 19, 2013
Think "organic" meets "high-class". Elite, yet earthy (think Whole Foods), Check out Williams-Sonoma Agrarian, Rustic, yet refined. The paradox of "Vintage Fresh". Rustic Luxe. Color choices, font, and logo should reflect this! Please check out the attachments provided for examples of the direction we are wanting to go!!! I'm not seeing too many examples of "earthy/rustic" mixed with "elite/elegant". Can anyone design something like the "Birchtree Studios" along with a little insignia design of some sort? I'd really like to see the same exact font as attachment "Logo 3 Lauren Blanc". So if you know what that is, use it! Thank you!!!
