Name On Logo: Treasure Valley Vision Center
Our Slogan
No Slogan
What we do
We are an Optometry eye care practice that existed for 30+ years. We provide medical eye care ranging from disease management, red eyes, allergies, emergencies. We also provide vision care services including vision examinations, optical services, and contact lenses.
Industry: Medical & Dental
Things to communicate through the design
1. Family eye care enviroment
2. Confidence
3. Caring attitude
The target audience
Mainly targeting medical decision makers of the families, usually females ages 25-50. Smaller farming community. Income range is average. Mainly farmers and housewives. Large amounts of home ownership. Family area. Active lifestyles with outdoor activities, parks etc.
We like these fonts, colors and style
Color: Earth Tones, depicting stability, inviting colors, but able to grab attention.
Font: Confident, professional, attention grabbing.
Style: Friendly, Confident, Not-blocky, smooth transitions.
The people are hardworking, solid, and proud of their rural lifestyle and conservative nature. The small city is within a farming valley surrounded by hills and desert. I want to depict the office as a trustworthy and caring business, one that has been and will be around for a long time. An office that can provide the highest quality of eye care for generations of family members.
Obvious choices might include some form of eye, family members, desert (non-cactus), farming. If we can work one or more of these together in a cohesive way with smooth transitions and earth tones that invite people, that would work.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Jul 9, 2013
There is a prominent mountain in the area that would add a local touch to the logo. I know that we are working with a small size image but it might be possible to integrate its appearance into the logo. View the images I have attached to the contest or Google "Malheur Butte Oregon" and view the photos that come up. This mountain has a unique appearance due to it's steep slopes and the two large volcanic rocks that rest on its side. Just an idea. Thanks everybody for all your work!!!
