Name On Logo: Jeffica's
Our Slogan
Fresh Food Fast
What we do
I lift weights and Jessica was on the competitive culinary team in the Coast Guard and we are doing beautiful things with food. For example, one of our menu items is chicken fried chicken with white gravy, mashed potatoes with white gravy, and steamed squash and zucchini. Believe it or not this entire meal is approximately 370 calories, 4g fat, 43g carbs, 5.5g fiber, 5g sugar, and 43g protein and it is very good. Just the chicken at other restaurants can range from 1000-1200 calories and we are in Texarkana, Arkansas of all places lol We are currently getting many of our vegetables from local farmers.
Industry: Restaurant
Things to communicate through the design
1. Fresh
2. Fast
3. I don't want to say that we're smarter than every other restaurant, but I think it's simply because we care more that drives us to do what we do. We care what our food does to your body and how your body can use our food.
The target audience
We predominantly see the younger cross fit type crowd, but then again we see a lot of the older crowd who are finding that by eating a little more consciously they can rid themselves of a bucket full of medications. Old, young, fat, skinny doesn't matter because we are here for all.
We like these fonts, colors and style
I do want to keep the color green in our logo. We are fairly popular on Facebook. A lot of our photos just disappeared from our page, but there are still a few there.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Jul 19, 2013
We also would like to include some type of "Om Nom" monster integrated in the logo for a character we can use for advertising
We do want to keep the color green in the logo however, not everything has to be green in the logo.
We are considering dropping "Fast" from the logo. It would also be cool to have some sort of play off of the F's in Jeffica's with Fresh Food.
I'd like a logo that is easily transferable to koozies, tshirts, and print. I want to franchise this concept as soon as possible.
I'd like to keep the color scheme with as few colors as possible.
Preferable black, white, and green.
Y'all are doing great work and I appreciate that. I just haven't seen a logo that makes me think "This is it"
The logo I uploaded is something Jessica had been working on at one time. I didn't upload correctly because it should be a white background. There are eyebrows also.
