Name On Logo: Pacific Dance Company
Our Slogan
The Ultimate Dance Experience
What we do
A new dance studio located in Maui, HI. We teach ballet, tap, jazz, hip hop, contemporary, acrobatics, funk and break dance to children as young as 2, and adults. Our students will be competitive and the logo will be seen beyond Hawaii. We strive for excellence in technique but wish to convey the value of dance and the arts in our logo. I usually like something more simple, but I'm open to suggestions.
Industry: Education
Things to communicate through the design
1. Movement
2. Chic
3. Strength
The target audience
Our target audience is adults with young children. The median income level is $40K and up. Some are working class, some professional, but usually has a higher level of education. Should appeal to women, since "moms" are usually the parent to look for dance classes For their children. Cannot be too glamorous and girly for older adult students; men and women. Needs to be warm and approachable yet fun and inviting to children.
We like these fonts, colors and style
I really open in this regard. I have some ideas, but I appreciate art minded people and like to see something it of the box. I usually like more simplistic, sleek, modern designs, but I dont consider myself a hipster. I'd like something that says 'clean' when you look at it...leaning to the feminine side, but strong and still appeals with masculinity. Dancers or use of graphics of dancers is ok. Can also use the name solely or the initials PDC is fine too. I like the black and white, maybe a little gold, teal/aqua, or purple. Purple symbolizes royalty in Hawaii, so I like the idea of it. I also dont mind hot pink. I could maybe see an ombré style, but I'm not married to it. I teach ballet, but it's not the only style. I want to be sure not to alienate clients who aren't looking for ballet and vice versa. I like modern fonts, sometimes cursive and scripts. You can view
[Login to view URL] for ideas. They have two very successful conventions, jump and Nuvo. There's also a successful studio on a neighbor island called 24/7 Danceforce. They have a logo which is more of a symbol. I'm into the symbol idea as well. Please think out of the box! I'm very open.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
