Name On Logo: Anne Naples
Our Slogan
Freedom with pasta
What we do
We sell a gluten-free pasta made from 100% corn and water. It is not only gluten free, but all natural, cholesterol free, kosher, etc, etc - very healthy.
We have chosen a name with inferences to the Italian origin of Italy and to also give the product a 'homely' feel - like that of an Italian mamma's pasta recipe.
Industry: Miscellaneous
Things to communicate through the design
1. Pasta
2. Natural / healthy
3. Special but affordable and accessible
The target audience
Females mostly 21 - 80 yo, especially homemakers. Those that have gluten free allergies or other related dietary allergies, or just wanting to eat healthier.
We like these fonts, colors and style
As the product is made from corn, incorporating yellow appears an obvious choice. But other than this, we are interested in a variety of perceptions of how our product's brand can be represented.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
