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$350 Prize


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Arizona Arsenal Soccer Club Logo Design Contest

Design Contest Brief

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Company Name: Arizona Arsenal Soccer Club
Our Slogan
Arsenal Challenge
What We Do
We are needing a new logo for our annual soccer tournament, this is what the contest if for.

We are a Nike Premier Soccer Club out of the Phoenix Arizona market. We have about 1,000 club soccer players in our own club ages from U8 - U18. We hold an annual soccer tournament in October and it attracts other soccer team from the state of Arizona as well as surrounding states and some as far as Alaska and Mexico.

Our kids play in the upper divisions of club soccer on the local and national scene. Our soccer club is very grass roots and we have many community type events that we support. We believe in family and community and keeping the family type atmosphere in everything we do however all events and programs are ran in a 1st class setting.
Industry: Sports & Recreation

Things to Communicate Through Our Design
1. Fun Competative Soccer Weekend
2. Great Weather for Soccer
3. Professional 1st Class Event

Target Audience
Name of Tournament is: Arsenal Challenge. We want to re-design our OLD and outdated tournament logo to be something that can
represent our club and incorporate our new club logo, our Nike Premier status as well as our corporate sponsor BMO Harris Bank. We want the new logo to be clean, simple and be able to remind those of our unique tournament and encourage return players year after year. Our target demographic is soccer players ages 8 - 18 and their families and coaches that are looking for a fun competitive soccer tournament in October in an area that has wonderfully weather for that time of year.

We Like These Designs (fonts, colors, style)
We are in Arizona in the desert so anything do with a desert landscape is obviously appropriate, such as palm trees or cactus (with or without cactus flower) or Camelback Mountain (local Mtn, can Google for pictures of it) or things like that. We can have a soccer ball in the design but it doesn't have to be the main focus. We want something that represents our State or area of the region on the logo and conveys the good weather.

Please make sure to use the BMO Harris Bank logo, our Arizona Arsenal Logo and also the Nike Premier Club Logo too. I have attached a few logos that we like as well for some of their design features. Teal Pantone 323 Solid Color is the color for our logo and it should be a color that is used in the design to some extent. Below is also a ,jpg of our SUPER OLD logo that needs to be MUCH improved upon.

Some other tournament logos we do like are:
Surf Cup - http://www.soccernation.com/files/image/Surf-Thanksgiving-Logo_no_year.gif
Far West - http://regioniv.usyouthsoccer.org/regional_championships/
Milan - http://www.clevelandsports.org/media/images/ccup/c-cup-soccer-logo.jpg
Eastern Carolina - http://premium.bluesombrero.com/Portals/98/images/cfc%20logo%2009.jpg
Eastern PA - http://www.epysa.org/assets/947/15/EPYSA_StateCup2013_logo.png
Hanover Cup - http://www.capefearsoccer.com/Portals/1031/Images/Tournament%20Logos/hanovercupfinal2011-400x300.jpg
Dallas Cup - http://fiestamart.files.wordpress.com/2011/03/dc_logo_xxxii_4c1.jpg
Pikes Peak - http://www.soccer-tournament-guide.com/image-files/pikes-peak-invitational-logo-2011.jpg
Mountain Mayhem - http://adksoccer.com/assets/images/2013%20Mountain%20Mayhem%20Logo.jpg
Mt Hood - http://www.soccer-tournament-guide.com/image-files/mt-hood-challenge-soccer-tournament-logo.jpg
River Jam - http://logopond.com/logos/caa03ab71c7a2a4e65508de811bbe811.png
Mel Hambilton - http://fc07.deviantart.net/fs70/i/2012/048/9/e/soccer_tournament_logo_by_rabidrat316-d4q0m6h.png

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs,  Mugs & Tshirts 

Additional Info Added May 29, 2013
The new logo should have the current club logo, Nike premier Club logo and also BMO Harris logo in it. See other sample logos that have multi-logo options.

This logo design is NOT...NOT....NOT for a new club logo it is for a logo for the tournament called the ARSENAL CHALLENGE!!!!! All designs that redesign our club logo will be rejected.

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