Name On Logo: Ironhead Equipment Sales
Our Slogan
No Slogan
What we do
We buy quality, pre-owned construction equipment from contractors, auction houses, landscapers, oil companies at a good price and sell it to landscapers, utility contractors, concrete companies, oil companies and all types of construction companies. I probably specialize in late model earthmoving equipment such as Bobcat and Caterpillar skidsteers, John Deere and Caterpillar excavators, light towers, backhoes, bulldozers, but I also sell aerial lifts on occasion. I sell JLG and Skytrak brand aerial equipment. I sometimes fix the equipment up by painting or doing light repairs. I have a truck and trailer and will travel several states away to find a bargain. I will take trade ins as well. I don't rent my equipment but wouldn't rule it out. I want people to see my company as a resource to buy equipment, sell equipment and trade quality equipment.
Industry: Construction
Things to communicate through the design
1. quality
2. value
3. integrity
The target audience
A wide range of people. From oil companies to ranchers, concrete companies, excavation companies, utility companies, city governments, plumbers, landscapers. I usually deal with the owners of these businesses. I have sold one piece to a school district. For the most part, its a pretty blue collar crowd. Most of my customers are 25-60 year old men who are middle to upper middle class income and are hard working, often outdoorsy type guys. Most of them probably don't have a bachelors degree but are usually pretty savvy business guys. Many are college football and NFL football fans, probably very conservative gun owning guys.
We like these fonts, colors and style
I like the classic designs of "Coke" and "Cat" for Caterpillar. I like the Chevy bowtie and other classic American designs. I think I would like a classic, simple design that appeals to the American working man. Im going to put my logo on stickers to put on every piece of equipment I sell, so I want something that is good looking and makes the new owner want to leave the sticker on the machine. As far as colors go, black and yellow are the most common colors for construction equipment. Im thinking I want a logo that says "Im a construction equipment dealer" but not necessarily a black and yellow logo; other color options could be green, orange, white, red, blue. I want something with 2-3 colors. I want something that looks classic but not bland or basic. I was thinking about using a backhoe or bulldozer as part of the logo. We are open to your creativity and not set on a fixed design or color.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
