Name On Logo: Midnite Cookies
Our Slogan
No Slogan
What we do
We are a late night Cookie and Brownie delivery company in London. We bake and deliver delicious treats fresh from the oven until 3 in the morning. We also sell fresh milk and ice cream from a local dairy farm, and all of our products are 100% natural made with high quality ingredients.
Industry: Retail
Things to communicate through the design
1. A fun fresh company
2. An old-fashioned style (our shop is designed like a 1940s kitchen)
3. Brings back memories of childhood, slightly retro
The target audience
We appeal to University age students with our late night delivery service. We also appeal to tourists and families because of the central location of our shop. We are a high quality brand directed mostly towards wealthier people, and we want to have a really fresh cool look. Our 40s style kitchen shop is reminiscent of old TV sitcoms and primarily appeals to females, but we do not want to alienate males with our logo. The main concept of our company is to have fun and be care free like the days of the past- to come home to the smell of fresh baked cookies, or have them delivered anytime of the night.
We like these fonts, colors and style
We are open to any creative adaptation, but for an idea of our branding please see the site
[Login to view URL] (the site is not at its proper domain yet) We like blue, white, light yellow. We like the idea of a rounded logo with words at the bottom, and a retro/old style font would be great. We want to project the idea of fun, comfort and style all in one!
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Mar 9, 2010
***The designs are great so far! I think our brief may be a little confusing- but the truth is we are really just looking for creativity and are open to any version you all come up with. Just for reference, some logos we really like because they are simple, creative and powerful are KRISPY KREME, DUNKIN DONUTS, BURGER KING
**For some inspiration: we love these vintage milk bottle tops. I think the word I was looking for to describe our brand was VINTAGE instead of RETRO- sorry about the confusion!!!
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