Name On Logo: Personal Defense Solutions
Our Slogan
Sometimes It GETS Personal (italicize GETS)
What we do
My company develops custom or personalized training for individuals by incorporating the safe and effective use of firearms, educating on effective tactical concepts and promoting use of martial arts to design a personal defense plan for my clients.
Industry: Consulting
Things to communicate through the design
1. Strength to defend yourself comes with preparation and training
2. Being aware of your surroundings is key to responding appropriately and timely to a threat
3. The fluidity of moving from thought to action
The target audience
All ages and genders can be trained to their specific abilities and desire to establish a personal defense plan. This can include enhancing the tactical training for current law enforcement and military persons but my company focuses heavily in the area of the civilian population, both men and women through out the United States. My target audience is going to be those individuals who support the Constitutions Second Amendment - Right to Bear Arms and are of a mid to upper level economic scale.
We like these fonts, colors and style
Red, white and blue color scheme with black accents if necessary.
I want my logo to be based on the idea of the "ooda loop".The OODA loop is a concept originally applied to the combat operations process, often at the strategic level in military operations. It is now also often applied to understand commercial operations and learning processes. The parts of the Ooda Loop are Observation, Orientation, Decision, and Action. Want to have the concept of the ooda loop to be the flow of a circle enclosing internally on itself or to resemble Ying/Yang brushstrokes in the color Blue and Red with white wording (Observation,Orientation, Decision and Action) incorporated in the flow of the ooda loop.
In the business world and military operations the process of observing, orientation, decision and action comes full circle after to action to observe and again reorient the situation for the next decisioin and action...hence the idea of a circle. I have included an attachment that shows the concept of the ooda loop used in business models.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
