Name On Logo: The Mexican Store
Our Slogan
Ingredients of Mexico
What we do
We sell Mexican food and ingredients online, mainly in the Benelux and France. We sell mainly non-perishable canned food, fluours, chili peppers as well as candies and other ingredients.
We are focused to offer our customers with a great varienty in authentic products from well-known brands both in Mexico and worldwide; with a speedy delivery, affordable prices and an excellent customer service.
Industry: Miscellaneous
Things to communicate through the design
1. Authentic Mexican products.
2. Fast and reliable delivery.
3. Excellent quality and service.
The target audience
Mexican expatriates in the European Union. Average age between 35-45 years. Multilingual, well educated, with high buy-power, who are nostalgic about the taste of Mexican products.
Mexican women of about 30-50 years old, mainly housewives living in the European Union, with high buy power and are nostalgic about the taste of mexican products.
This is a shop targetted to very well educated Mexican expatriates with a very high buy power, we therefore DO NOT WANT AND WILL NOT ACCEPT any logos exploiting stereotypes like "sobreros", "tacos", or "sarapes", or that sort of things.
We want something elegant, clean, with a conservative serif font type, charged mainly with black and white colors and just a little, elegant touch of the Mexican colors (green, white and red in that specific order).
We like these fonts, colors and style
Our design will be used on
(Web) (Print Media)
