Name On Logo: Effekt Diamond Jewlery
Our Slogan
No Slogan
What we do
We are a wholesaler and retailer of polished Diamonds and a maker of diamond jewelry - rings (engagement, wedding, solitaire, etc.) pendants, colliers, ear rings, bracelets, broaches, etc.
Industry: Retail
Things to communicate through the design
1. Relationship and emotion: love, loyalty, friendship, partnership, etc.
2. Status: sophistication, elegance, presentability, confidence
3. Value: luxury, security, high end, eternaty
The target audience
Our target client may be of any age, gender or occupation as long as they wish to buy a diamond jewelry gift to make some one special in their lives or even themselves fell special, valued and loved!
We like these fonts, colors and style
Effekt with a ("K" to be read in most languages) was chosen to represent a profound effect emotion has on love and meaningful and lasting relationships. We want the word "effekt" to symbolize the eternal emotion of love and friendship.
Light earthy romantic (not red) colors, maybe blue, turquoise, etc., ...we are really not sure, please experiment with all colors as long as the logo is not a loud rainbow, cartoonish, etc. It has to be sophisticated and serious at the same time gentle and emotional. Maybe its possible to play with the two ff's in a sign of eternity or infinity.....or have some other emotional catchy sign or symbol. But please do not use symbols like diamonds or hearts in the logo....it should be stylish and sophisticated.
We do not have a definite slogan but are working around and considering something like "Effekt...buy (or give) your love a diamond jewelry", "Make and Effekt - give your love a diamond ring" or some take on that. This may or may not be in the logo itself or just compliment the logo depending on the marketing materials, brochures, etc.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
