Name On Logo: NaviMe
Our Slogan
No Slogan
What we do
We are in the process of creating a Navigation Application for iPhone and iPad users. The uniqueness of this navigation application is that it has 2 modes of use. One mode is a “classical” navigation application for “on-road” driving. The other mode is an OFF ROAD NAVIGATION which will cater to the off road enthusiast with numerous settings to accommodate this target group. The difficulty of this brief is to create a logo that will be relevant to the “on-road” needs yet radiates the energy and dynamic needs of an “off-road” tool
Industry: Automotive
Things to communicate through the design
1. Easy, user friendly and reliable navigation both on and off road
2. A must for Off Road Enthusiasts
3. NaviMe navigates for ME
The target audience
The core target group is predominately male. When we are talking about the “on-road” use, this covers a broad age group across all demographic profiles.
When talking about the “off-road” functions, then we are looking at a younger age group profile that have a thrill seeking profile and the means to go off roading.
We like these fonts, colors and style
We will need a logo has an emblem. This emblem must work as a stand alone emblem that will be used in the App store
We like NaviMe written with capital N and capital M. BUT we are open to creative suggestions how the letters are used that make up the logo.
The colors, font and approach should radiate a contemporary look, yet at the same time conveying maturity, confidence and seriousness that warrants such an application
Our design will be used on
(Web)
