Name On Logo: iStork
Our Slogan
Creating Connections for Life
What we do
This is a logo for a new PRODUCT I am soon to launch, rather than a company. It is an audio product, which will aid family bonding - the familiarisation, stimulation, and calming of babies through stories, songs, lessons and music. Personalisation of family recordings is key, rather than pre-recorded music. The stork image should be worked into the design, but this is a modern, hip product, so we dont want to get too fluffy and gooey, or fall into the cliche trap. Bear in mind that pregnant mothers ARE the target market though, so its a fine balance. Design could go 2 ways : more abstract, or mascot based. I like flowing shapes, chunky graphics, and stong integration of graphics and text.
Industry: Retail
Things to communicate through the design
1. bonding and communication
2. love
3. fun
The target audience
pregnant mothers, educated, good disposable income, 30-40 years old
We like these fonts, colors and style
You can see ideas of the types of images and text I like at a flickr set I created for this purpose :
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Branding for this logo should be modern, vibrant and strong
Our design will be used on
(Web) (Print Media)
