Name On Logo: Dinner On Call
Our Slogan
No Slogan
What we do
Dinner On Call is a new division of our exsisiting catering company, Seven Loaves Catering. It will be marketed as Dinner on Call by Seven Loaves Catering. We will prepare prepackaged dinners for families in an effort to do the following. 1) bring families back together around the dinner table. 2) Provide a nutritious alternative to fast food for busy families. 3) Provide an affordable alternative to dining out. 4) Give people the sense of having their own personal chef service.
We have considered using the acronym for Dinner On Call (DOC) and adding a tag line "mending the family dinner time" but don't want to overplay the medical aspect (DOC) to the point it would confuse consumers.
Simply stated, we are a weekly meal delivery or pickup service providing prepackaged meals to heat and serve at home. The meals are "chef prepared" nutrious meals.
Our parent company logo can be seen at
[Login to view URL]Industry: Restaurant
Things to communicate through the design
1. Chef prepared meals. (Gourmet)
2. Clean looking logo since it will frquently be used in conjunction with our Parent Company Logo
3. This is a regular "service" to be used regulary/weekly
The target audience
Families with busy schedules who often frequent fast food drive throughs or frequently dine out.
Double income familes where both spouses work and don't have time to cook at home.
Familes who don't know how to cook but want to eat at home.
We like these fonts, colors and style
Since this is a division of our current company, our company website should be seen since it shows our company logo. I believe the main part of our current logo is in "AR Bonnie".
[Login to view URL]
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
