Name On Logo: The Moonlighting Group
Our Slogan
your event - our passion (not necessarily in the design)
What we do
sub brands:
conference and event audio visual production (new brand coming soon)
quiztaztic.co.uk (ex brand)
teamactivitiesandgames.co.uk (ex brand)
auction-direct.co.uk (ex brand)
casinoandracenights.co.uk (ex brand)
take a look at those sites to see what we actually do.
full brief below.
Industry: Events
Things to communicate through the design
1. Established and trusted
2. Creative partner
3. Cool and competent
The target audience
Corporate event buyers, Charities, 75% females, 20-50 years. Event team members, PA's, HR director, other directors, Marketing and Comms people.
UK only, nationwide
mixture of medium and large corporate employees acroos all industries, mainly: tech, gaming, pharma, banks, law, insurance, mobile phone, computers, google, etc
We like these fonts, colors and style
dont wish to give indication on fonts
we like some colour, probably subtle, maybe some way to connect the colours from sub brands
THE FULL BRIEF
The Moonlighting Group
logo design brief
modern but not futuristic
not too graphics heavy
subtle and stylish
To create a logo for a group of ‘brands’ that offer a range of services across corporate events, corporate entertainment and charity fundraising events.
Our strengths & how we wish to be perceived are:
quality product, creative, value for money (but not cheap), passionate & enthusiastic about what we do, cool/fresh, fun, capable, reliable, thorough.
Our strapline: your event - our passion
We have 4 specialist websites which detail all of the services the Moonlighting Group provide.
We will also be introducing a new brand and website offering Audio Visual equipment supply, plus Conference and event production – for future development
Quiztaztic -
[Login to view URL]
Team -
[Login to view URL]
Classic Corporate Entertainment -
[Login to view URL]
Auction Direct -
[Login to view URL]
The Moonlighting Group logo will illustrate that it encompasses all the elements under the umbrella.
It will show that the sub brands are all part of, and supported by, the strength of a larger organisation.
We don’t want anything involving a 'moon'. the name Moonlighting is random and has no bearing on what we do, that should have been clear from the brief. it needs to be clean and not heavy on graphics. We work with some of the biggest UK companies and we have a cool and quality image, not silly picture graphics therefore.
the point of the group, again in the brief, is an overall brand with quality, long established, capable, but creative and fun product range as well as auction and technical production services. do you have details of the sub brands in our earlier email? did anyone look at those websites? I suspect not.
the Moonlighting Group brand will somehow bring all of the sub brands together - showing how some of the 'cogs' might come together to provide a wider solution for some clients / events.
Our design will be used on
(Web) (Print Media)
