Name On Logo: rePlay
Our Slogan
next level gaming
What we do
-store for selling videogames, pc-games and console hardware
-store will be located in a top location (city center/ central mall)
-it will not be the classical game store for male heavy users since it should also appeal to the growing female&family customer segment
Industry: Entertainment
Things to communicate through the design
1. video- and pc-games for everyone
2. gaming became mainstream and socially accepted
3. inviting, innovative and sociable
The target audience
In the past gaming was connoted with leisure acitivities for freaks.
During the past years gaming has become mainstream and socially accepted.
The target audience can be split up to: male heavy users, women and families (casual gaming). In fact, the last two should not be neglected.
Objective should be the creation of a logo+icon on which acceptance can be reached by all three customer segments.
We like these fonts, colors and style
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Feb 20, 2010
The use of small letters is intended, except for the "P".
Company Name: "rePlay"
Slogan: "next level gaming"
Please take case sensitivity into account while designing logo/ slogan.
Besides the classic "play-icon" we would love to see other ideas for the icon.
