Name On Logo: Critical
Our Slogan
S-Cubed
What we do
SURF, SKATE, STANDUP PADDLE (Snowboard and Ski too, eventually)
Full service water sports rental and surf inspired retail operation. We will have beach boys that rent and teach surfing, stand up paddling, sailing, windsurfing, canoeing, Kayaking and more on the most famous beach in the world, Kaanapali. Our store will sell surf, water, tropical inspired clothing including swim suits, t-shirts and more. Critical is part of the business which will be surf inspired designed tshirts,bathing suits surboards etc..
Industry: Sports & Recreation
Things to communicate through the design
1. Beach, Ocean, Surf
2. Adventurous, Young
3. Maui Hawaii
The target audience
Tourists from around the world taking their dream vacation to Maui and wanting to play like a local would...learn to surf, sail, kayak, snorkel and then go home and tell everyone how epic it was.
All ages, genders, races
All incomes
Athletic, adventurous
We like these fonts, colors and style
We like how Volcom has a logo that is recognizable without words....we want an icon that will grow with us as a company. Look to the greats...Tommy Hilfiger and Ralph Lauren, Nike have the one icon that made them who they are. Now think surf...Billabong, Quiksilver, Hurley, Honolua. Colors should be bold and fun.
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
