Name On Logo: Bitstream Foundry
Our Slogan
No Slogan
What we do
We provide software development, customization, and consulting services for Microsoft technologies. We focus primarily on Microsoft’s SharePoint platform and Office 365 hosted online offering. We can work with organizations to build end-to-end solutions, or we can create “widgets” that address a very specific piece of a bigger strategy.
Industry: Technology
Things to communicate through the design
1. 1. We are technologically savvy and highly capable with current and emerging technologies.
2. 2. The “foundry” part of our name implies that we’ll get our hands dirty and work hard to get the job done for our clients.
3. 3. We are practical and pragmatic, preferring “simple and elegant” to “complex and overworked.”
The target audience
We want our logo to appeal to information technology managers and business owners working with Microsoft technologies. These will typically be middle-aged, educated, middle-to-upper income technical professionals (or former technical professionals) seeking someone to help them solve their business/system problems. They are looking for reliable help that is highly capable with current technologies and capable of solving problems in a truly personal, consultative fashion. The target audience also wants high-tech without high-risk.
We like these fonts, colors and style
We’re wide open to creative interpretations of what we offer. That said, Gothic style fonts (e.g., Handel Gothic) have some appeal, as do the fonts and general layout/simplicity present in the Microsoft modern (“Metro”) UI – for example:
[Login to view URL] Simpler logo imagery that is 2D in nature and contains only two or three colors is preferable. In terms of our name, we like the idea of using a lowercase “b” anywhere “bitstream” may be written (e.g., “bitstream Foundry” or “bitstreamFoundry” without a space – perhaps using color differences to denote two words). In terms of colors, blues and greens have some appeal … though it would be nice to have some contrast within the logo. If possible, we’d also like the logo to somehow convey the high-tech nature of the company alongside the hands-dirty, hard-at-work nature of an industrial foundry.
Our design will be used on
(Web) (Print Media)
