Name On Logo: TRINITY INSURANCE BROKERS
Our Slogan
No Slogan
What we do
Insurance brokers to the aviation industry...although we may diversify so don't want to put too much (any...??) specific emphasis on aviation in the logo. We act as the middleman between a worldwide client base (see target audience) and the Underwriters (Lloyds of London and insurance companies in London and Europe) often through other domestic brokers or insurance companies.
Industry: Financial & Insurance
Things to communicate through the design
1. Professionalism and integrity
2. Experience and reliability
3. Dynamic and innovative
The target audience
The aviation industry (airlines, smaller aircraft/helicopter operators, airports, manufacturers, maintenance etc.) as well as insurance companies and insurance brokers both in the UK and abroad. Demographics: usually male, 35-55, medium to high income, well educated and at CEO/CFO level.
We like these fonts, colors and style
Trinity is to represent the union between Client, Broker and Underwriter...certainly no religious aspect is implied.
Below is an Introduction PowerPoint to the company along with a pdf of the logos of the competition, from which I am aiming to stand out!
I am very open to ideas but want to keep it simple (although I do like 3D logos...) than anything too elaborate and whilst I have no fixed image, think having TRINITY above and a smaller INSURANCE BROKERS below (see the INTEGRO example) in a modern stylised font, either with or without a logo to go with it, would be my ideal as our name is not well known (yet...!!) so can't just have TRINITY on its own.
Colour scheme is open but not green...and I guess my thoughts would be vibrant blue and burgundy...but very much open to suggestions as those are the colours almost everyone else is using...although I guess there is a good reason for that!
In summary: modern, simple, vibrant, solid and dependable! And maybe 3D...!!
Our design will be used on
(Web) (Print Media)
