Name On Logo: TDKart
Our Slogan
Karting Sport & Technology
What we do
TDKart represents a huge entrepreneur project linked to the karting world (go-karts). TDKart project includes:
- TDKart complex, which includes two karting tracks, one for national and international competitions and the other for rental go-karts. TDkart will be one of the top three karting complexes in Europe, and it will be also used for corporate events, specialized training and technology development.
- TDKart Racing, which is a karting team that will start competing in March 2013.
Both the team and the complex will have the same logo (TDKart), with the only difference that the racing team will include the word “Racing”.
TDKart represents a THRILLING, breathtaking MOTORSPORT experience, aimed to provide the most PROFESSIONAL service for the karting world. Both the team and the complex will have the most advanced TECHNOLOGY.
Industry: Sports & Recreation
Things to communicate through the design
1. thrill - excitement
2. sport
3. technology
The target audience
TDKart is the commercial brand for both the karting complex and the racing team. Therefore, we have two types of targets: PEOPLE linked to the sport of karting and COMPANIES interested in invest in advertising or paying for training activities for their employees.
PEOPLE:
Ages starting from 8 years to 50 years.
Sex: males, primarily.
Location: Spain and Europe.
Income: medium-high, but not necessarily with college education.
Interests: motorsports, automotive industry.
Education: medium-low.
CORPORATE:
All sectors, specially motor industry.
Location: Spain & Europe.
We like these fonts, colors and style
Background color: white (but open to other options).
We don't want many colors in our logo. The logo / font must be sophisticated, yet simple, clean looking. Create one artistic letter - a non-standard font. Be creative! :)
We need a TDKart logo plus a TDKart racing logo. Just the same with the difference of the "Racing" word.
Please look up for some kart racing pictures (it's really different from rental go-karts).
Some logos we like:
Mclaren (www.mclaren.com),
Rotax kart (www.kart-rotax.com),
Mark Webber (http://www.markwebber.com/).
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
