All things real estate. The company utilizes private funds to acquire, redevelop and sell or lease residential and (to a lesser extent) commercial real estate. We also consult to provide investment, management and development (and other) real estate services to others.
1. Professional.
2. Quality. Reliability.
3. Strength. Stability. Integrity. Security and safety.
Adults. Buyers. Renters. Sellers. Investors. Banks and other lenders.
Lions. There are lots of lions out there. The variety is stunning actually. Some are wonderful and cool, some are not.
The reason to use lions is obvious I hope. The lion is of course a majestic animal but it is also a homonym (or homophone anyway) of my last name. There is a good example out there - the JBG Companies (first two links below) which just happens to be a real estate company. There is a company out there that has the same name as mine - Lyons & Company - which also had the idea of a lion logo (and which unfortunately it seems already took my ideal URL).
I'm open to ideas but ask you to follow these guidelines:
Style. Professional not cartoonish. Classy and traditional not (too) modern. Stylized. Not medieval or royal or heraldic - we are not building stone castles and we are not the Knights of the Round Table. Not fierce or scary and definitely not angry. No growling. No purring. Noble. Noble and strong is good. The lion and the logo overall should be strong, muscular, and commanding. Strength and honor, as the Romans used to say.
Number. Could be 1 or 2 lions. In some sense, 2 makes sense because "Lyons" sounds plural and "company" implies plural. Also, 2 lions could bookend or frame the name, giving strength to both sides like a building (in this case, the lions would likely be mirror images of each other). But I also like the use of 1 lion alone in, for example, the JBG logo (below). So no rules there.
Profile. If it is 1 lion, and it is a profile, I think I would like it facing right not left. A face or head on shot could also work but seems less likely. I don't want a lion doorknob though.
Name. Company name should be spelled out. But the "LLC" part does not have to be part of the logo - it could be there or not. Below the company name should be 1 or 2 lines as noted above (in "Slogan" section).
Color. Negotiable. I tend to favor rusty reds and crimsons. Like old bricks. Maybe golds. Maybe both. Boston College, Harvard, USC (both U of Southern California and U of South Carolina) and Washington Redskins all have good colors. Earthy. No primary colors, no feminine colors, no pastels. Logo should print well in black and white and should also look good as a watermark.
Misc. No crowns.
Type Examples. No script or cartoon fonts. Beyond that, negotiable. Should be a font with serifs. I like the "Hamilton" example below which offers a bit of flair and a bit of variation but is mostly solid. It has thick and thin linework together and serifs. I note the strong, heavy "H" with thick columns at each side of the "H" (reminds me of building columns). I also really like the 'antiqued' font and logo in the ''archive" example at the link below (we work on older and newer buildings but mostly older). I also like the "puckett's" example below, in particular the ampersand which is dressed up in curlicue fashion like iron scrollwork and both complements and contrasts with the surrounding text (also noteworthy, they fit in as much text as I have using multiple lines).
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Lion Examples - Good.
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Lion Examples - Elements We Like.
[Login to view URL] (very cool lion, no crowns though)
[Login to view URL] (great lion but form is too marshmallow, no crowns wanted)
[Login to view URL] (neat lion, don't like the circle or text)
[Login to view URL] (crown and ball are inappropriate but lion itself is good)
[Login to view URL] (too modern, flared - I don't want the Nike swoosh nor a Lamborghini - but form and stance of lion are good)
[Login to view URL] (standing lions might be ok ... as long as they are not medieval looking)
[Login to view URL] (ditto, plus this lion is far too big relative to company name)
[Login to view URL] (don't like the anvil-like flatness of top of head (line above eye), also probably facing wrong direction (if 1 lion))
[Login to view URL] (strong stance good but proportions overall are off, head too small relative to body or maybe it just needs more hair up top to balance hair below and behind)
[Login to view URL] (ditto)
[Login to view URL] (Creative Media Kings, RICS, and KNVB lions all exhibit elements we like ... KNVB is really cool but too modern for my purposes ... no crowns wanted)
Lion Examples - Bad.
[Login to view URL] (medieval and mangy)
[Login to view URL] (awesome graphic but again too medieval for my purposes)
[Login to view URL] (orange lion, a bit too much like the cowardly lion in the Wizard of Oz)
[Login to view URL] (good for football, not for us - we are not trying to tackle anyone)
[Login to view URL] (too real, not looking for a photo-like quality, also not balanced, not enough weight below and to left of lion head, ie, mane moving in and to the right makes it seem off balance and not strong)
[Login to view URL] (too "leafy", too skinny, too fierce)
[Login to view URL] (no daggers, no sleeping)
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
