Name On Logo: Lifestyle Masterplan

Cement Your Foundation, Get Free Finally

Lifestyle Masterplan is a Brand/Product that is about creating a Lifestyle of Freedom using your knowledge and expertise. I work with people who have knowledge or expertise to create a strategy and a plan to monetize that knowledge and create a lifestyle business with what they know.

Industry: Education

1. Empowerment

2. Freedom

3. Kinship

The target audience is people who want to live a life of freedom. They want to make plenty of money to do whatever they want. They are using their knowledge to create products and services that can be sold and delivered in a flexible way that let's them spend their time doing what they want to do. Most of all they are passionate about their area of expertise, love it and want to make a difference in the world.

I'm very interested in the logo having an art-deco look. I want to pair the logo with some black and white images of new york skyline and would like the colors of the logo to pop against that black and white backdrop, but obviously, not be too bright or crazy.

This brand is being built around a theme of architecture, particularly comparing the concept of building a lifestyle business to building a skyscraper, so would like that conceptually to be included. It also emphasizes the concept of a strong, solid base or foundation, as the empire state building has. I love the lines of the empire state building.

I would like the logo to be structured such that can be modified in the future to be other things such as "Technology Masterplan", "Publishing Masterplan", etc. In other words, be able to swap out "Lifestyle"

(Web)  (Print Media)  (Billboards & Signs)  (Mugs & Tshirts) 

Please strike the New York skyline comment. I don't think that should be in the logo, i mean to say that I was expecting to use that image in other marketing that would be complimentary to the logo, not that the NY skyline should be part of the logo.

Below is the link to a header image that generally represents the graphics this logo would be used with:
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That font can be changed, the idea is just that it is an art deco font, don't feel constrained by that.

I also want to emphasize the importance of the three feelings that the logo must communicate:

#1 Empowerment: The prospect must feel like they CAN do this!
#2 Freedom: Create the sensation of being FREE, and being able to live life on your own terms.
#3 Kinship: Feel that the Lifestyle Masterplan Community is right here with them to support them all the way.

Thanks for all the great submissions!

1/15: Thanks for all of the great submissions. There is so much talent in this community. I have had the contest re-opened, because I'm concerned that the logo's submitted so far don't emphasize the concept of FREEDOM strongly enough. Freedom is the primary element of this brand and really needs to be powerful in the logo. I appreciate your revised submissions!