Name On Logo: Hide In Plain Sight Carry Systems
Our Slogan
They'll Never See It Coming
What we do
Design and sell conceal carry systems and designer conceal carry handbags. The women's handbags will be featured as a product line under the trademark name Riposte. All other carry systems will be identified specifically as Hide In Plain Sight Carry Systems.
Industry: Retail
Things to communicate through the design
1. Retail sale of conceal carry systems (bags) for civilians, military, and law enforcement.
2. High quality materials and innovative design that support a more innovative approach to conceal carry for women and men. .
3. Owner supports conceal carry as way to secure personal safety.
The target audience
Men and women who are active or supportive of 2nd amendment rights, i.e., the right to bear arms. Principally individuals who actively and legally conceal carry in their states. Age from 21 and up. There is a definite increase in women owning and conceal carrying handguns. So there is a need to identify the feminine focus of the company's product. Our target crosses social and economic lines from rural blue-collar workers to more urban professionals, as well as military and law-enforcement.
We like these fonts, colors and style
(1) The word "Hide' would be shadowed or less visible than the rest of the company name "In Plain Sight Carry Systems". Maybe with a font like Imprint MT Shadow. "Hide" color could be a shade of brown or bronze or something of that nature that would go nice with a dark blue for the other letters in the company name. I am open to other color combinations that support a sophisticated look....no stark primary colors like green or red in the company name.
(2) "In Plain Sight Carry Systems" should be of a different but compatible visually font to emphasize the "Hide" in the name. Maybe with Andale Mono font. Dark blue color that coordinates with the brown, bronze, shade of the word "Hide".
(3) I am looking for the imprint of an animated Sheepdog to be incorporated within the logo. The Sheepdog is a symbol of a guardian watchdog that is well recognized by firearm enthusiasts and I would like to include this concept. The Sheepdog can be a watermark concept in hues of blues/browns and hints of grey or whatever artistically supports the concept but it must be easily replicated for print and other marketing options. I would be interested to see something that would place a Sheepdog within a small herd of sheep and yet not be overtly visible in a non-desrcript setting. The Sheepdog with the flock should also be animated and can be in a faded presentation with the company name or equally pronounced. I am not sure what direction I care to go at this time.
(4) The conceal carry handbags being sold by Hide In Plain Sight Carry Systems will be a featured under their own name Riposte. I would like to see how this featured product could be presented in the logo using the Edwardian Script for the Riposte name and having the letter "o" in the name be represented by a pink bullseye or some rendition of a bullseye or primer design. Something like:
Hide In Plain Sight Carry Systems
Tactical carry systems and featuring conceal carry handbags by Rispote
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
