Name On Logo: Gypsy Chic Boutique (GCB)
Our Slogan
World fashion meets urban style. Get a chic eclectic look without the intimidating price tag.
What we do
We welcome you to come and enjoy the cozy, exotic gypsy caravan feel with a pacific Northwest twist. We search the world over to offer you an eclectic mix of urban boheme clothing, shoes, accessories, and unique health and beauty products, along with our locally designed house label Gypsy Chic.
Industry: Retail
Things to communicate through the design
1. Urban bohemian
2. unique, eclectic, edgy, worldly, free
3. sense of wanderlust
The target audience
Fashion conscious, eclectic, urban women, from young high school age to *urban professional. Our brand speaks to every type of woman who wants to add a little edge into her wardrobe. We also have a huge music festival goer customer base, as we have a mobile vending aspect to our business.
*average age 20-45
*price point affordable yet chic
*our stores are in Portland, but we sell up and down the West Coast, but plan on expanding.
We like these fonts, colors and style
We currently use the name Gypsy Chic Boutique in the logo, and our thoughts are that we would like to transition to using GCB (Gypsy Chic Boutique) because our experience is that the name Gypsy Chic has many benefits but also can pigeon hole us into a certain category that detracts some people from shopping with us that may actually find exactly what they need in our stores.
So we want the branding to be strong and show through the logo rather than the actual name.
We are really attracted to the vintage gilded frame styles (see photos)
possible angel wings
"grunge" art and backgrounds
washed out wood
type writer fonts but we are open to others
we would like to incorporate our lady (current logo attached) maybe at the edges of the banners
GCB rather than Gypsy Chic Boutique, but can include full name in design to help our customers transition
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
