| What does a person write while testing out a new pen? 99 out of 100
would write their own name or sign out their name. The reason behind
this is really simple; a person is the biggest brand to himself or
herself. This is no ego trip but a well tested fact. A human being
is branded with his or her name right after birth and they stick
with it all through their lifetime, despite what the name means.
The same applies for a business. While naming a child comes more
from the heart and mostly instinctive, branding a business needs
more thought, in fact, a good brand that includes the name, logo and
portrays the values of the business itself is an enduring asset in
itself. A good business needs to forge its brand with a high degree
of care, nurture and promote it over time and needs to keep it ahead
of its competition in the minds of the consumers.
Successful brands always stand out in a crowd and the most important
part of any branding is the logo. This needs to be created by a
professional logo designer who understands the demographics or the
psychological aspects of the expected customers. The logo designer,
in addition to his skills with the tools of his trade, needs to
understand the basic philosophy of what the business would be about
and try to inculcate the values of the proprietor or the business
owner into the logo.
As any business should exude the values of the people behind it, a
brand needs to convey the same to the consumer at one glance. A
professional and experienced logo designer is thus the critical need
of the day when creating a brand. Some examples of such branding are
Coca-Cola, BMW, Apple, Nike or even Google. Let us discuss the
Coca-Cola branding philosophy here.
Coca-Cola despite all kinds of competitors in the market like Pepsi
still holds it’s own due to its amazing logo in white and red that
seems classic and timeless. The beauty of this brand is that it was
designed in a time when cursive writing and fonts were highly
prevalent yet it is so simple that it shines through the sands of
time. What makes it so very relevant presently is its simplicity and
the company offers only a single product under the banner. The
Coca-Cola logo thus has become cohesive with the product, so much so
that one can taste the cola by just looking at the logo.
About the Author:
Joe Daley - Founder of Logomyway.com