Prize Amount

$250 Prize


192 Entries

Contest ending time


Esperanza Logo Design Contest
Seen Tuesday, January 14

Design Contest Brief

Views 1479
Company Name: Esperanza
Our Slogan
Together We Rise
What We Do
Esperanza is a social enterprise business that supports indigenous artisans in Central America by retailing their products in the U.S. and elsewhere, allowing them to reach markets otherwise unatainable. We offer the opportunity to make a safe and dignified income to help break the cycle of poverty in underdeveloped regions.
Industry: Retail

Things to Communicate Through Our Design
1. Togetherness
2. Hope
3. Dignity

Target Audience
Socially conscious, affluent, educated, fashion forward, culturally savvy, changemakers, largely female, ageless

We Like These Designs (fonts, colors, style)
We like the idea of a flower or sun in the design but are open to other options. We also like the feel of Mayan/Aztec design. In the attached image, we like the idea of the helping hands in the center. Simple, clean, and refined are better than complicated and detailed. SEE 12/8 UPDATE - WE REMOVED THIS IMAGE AS IT WAS INFLUENCING THE DESIGN TOO MUCH.

Our Design Will Be Used On
Web,  Print Media,  Television,  Mugs & Tshirts 

Additional Info Added Jan 9, 2020
UPDATE 12/8. - Many of the submissions to date are WAY too much like the image we uploaded (probably should not have shown that as it seems to be influencing the direction too much). We're looking for more original ideas, we merely liked the feeling of hands helping each other in the image we uploaded. Sun and flower themes or elements are still acceptable. Also, most of the submissions so far are TOO DETAILED, we'd like to see simpler and more abstract options. Thanks.

UPDATE 1/8/20 - We've opened the contest again because we haven't quite found something that we think is right. Our general direction at this point is that simpler and cleaner are better. We're also looking for brand new ideas that we haven't seen yet, so feel free to throw something at us. Thanks so much for your entries!

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Logo designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and logo designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

US flag United States
Since: May 8, 2009
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