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Connection Is Life Logo Design Contest
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Seen Sunday, October 14

Design Contest Brief

Views 2055
Company Name: Connection Is Life
Our Slogan
None
What We Do
My business is based on services that help my clients experience more connection and compassion in their own lives and with others. Services such as: Professional Cuddling, Companionship sessions, Life coaching, Dating coaching, Consent Education, Success Teams where groups encourage and facilitate each others' success towards their goals/dreams. You can see my Cuddlist profile and an intro video of me at: www.cuddlist.com/Melanie
Industry: Miscellaneous

Things to Communicate Through Our Design
1. Inclusivity
2. Connection
3. Hope

Target Audience
These services apply to all humans. No age, sex, location, income, occupation, education, lifestyle, interest, behavior, or opinion is not affected by the power of human touch or connection with others. My first cuddling client was one of the most prominent lawyers in the US/world. I hope to work with Veterans with PTSD, much like myself, so that they don't feel alone and take their lives like my roommate from military training did recently. Americans don't touch each other much. We've sexualized touch and it is playing out across our entire society right now. Technology increases convenience but is further isolating us. The Baby Boomer generation will soon be needing a lot of care and experience loneliness of old age. People with Autism struggle with touch. Loneliness is a serious medical epidemic. Medical science and research is focusing more and more on the positive impacts of human touch on our physiological and mental health, and better health outcomes. Doctors and Psychologists have told me that cuddling and companion services are in great need among their patients and is the future of alternative healthcare much like massage therapy became normalized in the 70s. Cuddling is the physiological antidote to stress. Every person is powerfully impacted by human touch.

We Like These Designs (fonts, colors, style)
I need a universal, bold, simple, and powerful design. Something that is bright and appeals to anyone. 1. The symbol should be human-centric, preferably 2 equally-sized figures, that make you feel like you want a hug. 2. The image should not invoke romantic or sexual feelings or images: romantic love, breast shapes, babies. A heart is great as long as it is in terms of family or brotherly love, not romance. 3. Bold colors. No orange! My favorite color is indigo. 4. Gender-neutral colors as most clients will be male. 5. I prefer soft rounded edges that convey comfort. 6. Simple and clear. The design must look good in color and if printed in only black. Easy to read and understand without having to look too hard. 7. I'd like a clever way to combine the N's in the word 'connection'. Emphasis on the word 'is'. And make the word 'life' look alive, like with a cursive font. All words must be given equal weight. 8. The symbol and the lettering must look like they were designed to go together. But they must also look interesting and complete individually. The soft launch of my business was overwhelmingly successful immediately. With this logo I'll be able to get my website set up and really get going. I also need some marketing flyers and business cards at the moment. I will definitely have more work for the winning designer and far more funds available for marketing/design in the very near future.

Our Design Will Be Used On
Web,  Print Media,  Billboards & Signs,  Mugs & Tshirts 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
2. Designers are not allowed to post external links to your logo designs.
3. Please always be polite and respectful to contest holders and designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Country Flag United States
Contest Holder
Joined: Oct 7, 2018
Posted On October 12, 2018
  Newest directions based on 'Elements we like' selections:

1. NO MORE BLOCK FONT. There is more than one clear font in the world.
2. Try new color combos.
3. Combine/overlap the n's in 'connection' but make each N a different color.
4. Make 'is' a bold color, like the red in the heart if you have a red heart in your design. Maybe capitolize it "IS" depending on how it looks with your design. Each of the 3 words are equally important.
5. 'Life' in cursive or a font that is big and easy to read and looks alive.
6. Find a new way to stylize the business name. I could just slap some font on a page myself.
7. It must look like a hug of two *equals* - NO implication of children or babies.
8. Let's zip up the simple designs without complicating them. Show me what you've got! I'm hopeful again! Thank you!

Country Flag United States
Contest Holder
Joined: Oct 7, 2018
Posted On October 12, 2018
 Please don't bother to submit a new design without reading my instructions. I give up.

Country Flag United States
Contest Holder
Joined: Oct 7, 2018
Posted On October 11, 2018
 395 entries and not even one has followed the criteria I've posted here and in the "We like these designs" section.

Country Flag United States
Contest Holder
Joined: Oct 7, 2018
Posted On October 8, 2018
  *It is VERY important that the image remain non-sexual and not indicative of anything sexual or romantic.*

Careful how you combine figures.
Careful of connected circles looking breast-like.
These services are completely platonic so no hint of making babies! LOL.

I like a heart as the symbol of life as long as it doesn't seem like a romantic heart. Think of the love you have for your fellow human beings or family.

I really like the *clever* connection of the N's like in #34 #48 #157. And highlighting the word life so it doesn't get lost next to connection like in #142 Connection and Life need to have equal weight in the overall design, symbol and lettering. If you can also find a way to put strong emphasis on "IS" and make it look good then that would be great.

The lettering must be clear and easy to read by a person with bad eyesight. But not overwhelming. The symbol and lettering must be able to be separated but also complementary when they are together.

Remember to keep the colors gender-neutral as most clients will be male. And I hope to be working with military Veterans so they can be kinda tough-guys.

However, I do prefer the rounder shapes rather than hard corners and edges. It needs to feel comforting first and foremost - *make you want a hug* like in #141 #136 and #102. Business-like designs are maybe too masculine or formal.

*Balance is key*. Balance in coloring. Balance in symbol vs lettering - they need to look like they were designed together but also look interesting individually. Balance between the word connection and the word life. Balance between masculine and feminine. Balance between figures - two equal adults, one not bigger than the other.

Thank you for each and every design. I am learning from little elements from every submission. I appreciate your contribution to help me find exactly what is right. Your artistic minds are so great for minds like mine that don't do that! Thank you!

Country Flag United States
Contest Holder
Joined: Oct 7, 2018
Posted On October 7, 2018
  I'd like to focus on the connection between 2 figures rather than a group.

Country Flag United States
Contest Holder
Joined: Oct 7, 2018
Posted On October 7, 2018
 I'm a direct communicator so I'll leave feedback as plainly as I can. Please know that I very much appreciate each and every effort. Please accept my wholehearted appreciation for your work.

PS I hate the color orange. Violet blue makes me happy. But all colors welcome except orange LOL!

Contact
US flag United States
Since: May 8, 2009
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