| If you are a businessperson or intend to become one, the most important aspect
that you would need to understand is the value of branding. Branding not only
brings out a visual impact for your business but it also enhances the retention
value in the mind of the customer. Branding is also a very powerful marketing
tool that can say a lot without many words. Of the branding aspects that go into
a business, the logo or the graphic that designates or portrays the business is
the most important. Designing a killer logo involves a great deal of thought
process. The different aspects of a logo design can be listed as follows:
a. A good logo creates a highly powerful impression on the mind of the customer.
A logo, when designed by a professional logo designer can actually make or break
your business. In addition to delivering a powerful message, a logo should
always leave a positive impression.
b. A good logo designer understands that a good, positive and a powerful logo
can lend your business a highly professional look. This helps build the brand
that your business is, and has a great impact on the customer's mind.
c. A well designed logo should always reflect the nature of your business along
with its values making it a unique personality in itself.
d. A good logo design should always be simple yet powerful. Complicated visuals
and complex logo designs have a lower retention value.
e. The more a customer looks at your logo, the more he or she should be
impressed so that the retention value is high and it leaves a long lasting
f. Make sure your logo designs are scalable and are suited to be used on a
myriad variety of articles like pens, mugs etc. for future use.
Make sure your logo designs are done by a professional and experienced logo
designer and he or she understands the above requirements. If you have the
perfect logo designer in place, it is half the branding battle won and a killer
logo design is not far away.
About the Author:
Joe Daley - Founder of Logomyway.com