Logo design is as much a science as it is art. In fact, it has a host of
scientific aspects to it that includes psychology and mathematics. This is
because a good logo design is intended to act on the psyche of the onlooker and
appeal to it and its retention would depend on the symmetry it catties. Since a
logo appears on almost everything related to your business, that include your
stationary, products and services, letters and even the press, the importance of
a good logo design is critical. A clear, dynamic, symmetric and aesthetic logo
design from a professional logo designer would leave a lasting effect on the
mind of the consumer and it is imperative to the success of any business. While
going through the process of getting a good logo from a logo designer, keep the
following in mind.
a. Logo should be unique and portray honesty: Many businesspersons looking for a
logo want it to look like someone else's, but, this is wrong. You can take ideas
from other logos but come up with something highly unique and creative. The logo
should portray the strengths of your business, in fact, the strengths themselves
are unique otherwise how do you plan to decimate your competition? Be clear and
b. Simple: Keep you logo simple. A complex graphic used for a logo can have
negative effects since its recognition value will take time to be impressed on
the customerís mind. Also, simple logos are better to customize for printing use
than the complicated ones. Simple but compelling is the mantra here and follow
it for successful branding. Good examples here would be Prudential or Nike.
c. Colors: Always check the logo in black and white. If the logo does not appeal
in monochrome, it will not appeal in any other color.
d. Scalable and flexible: A simple logo is scalable to any size. Make sure that
the logo design that you have is scalable and does not lose its appeal when made
smaller or enlarged.
e. Symmetry: A logo should be well balanced and appeal to the symmetric
aesthetics. This will make sure that the logo appears balanced to the human eye.
The factors that effect symmetry are many - color, shape, line density etc. Make
sure that you instruct your logo designer accordingly.
Once your logo is done and finalized by the logo designer, there is still scope
for changes, but, once you begin using the logo, never change or alter it.
About the Author:
Joe Daley - Founder of Logomyway.com