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| Company Name: FUSION TOWER |
| Our Slogan:
Not Available
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| What We Do: We make a product that infuses draft beer with fresh hops, barley, oak chips or literally anything you can fit in the infusing chamber to create a beer that is unique and extraordinary. |
| Industry Type: Miscellaneous |
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| Top Three Things to Communicate Through Our Logo Design: |
| #1 FUSION / INFUSION |
| #2 FUSION / INFUSION |
| #3 FUSION / INFUSION |
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| Our Target Audience: |
| The crazy guy at the bar looking to drink the craziest thing on the beer list. Think of "The Most Interesting Man In World". Everyone wants to be him. Thats the market. |
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| We Like These Designs. (fonts, colors, style): |
The most important thing to capture in the logo is the concept of FUSION/INFUSION. It's about the beauty of different natural elements and ingredients coming together to create a beer that is both extraordinary and undiscovered.
Our product may change over time, so don't make a logo that cannot adapt with any design changes we make in the future. It's about WHAT IT DOES, not HOW IT LOOKS.
I would prefer a logo that is strong in full color and SINGLE color. This is because we plan on laser etching the winning design into our "infusion chamber" which is depicted on our attachment. Laser etchings appear in a white-like color. |
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| Our Design Will Be Used On: |
| Web, Print Media, Billboard & Sign, Mugs & Tshirts |
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| Additional Info Added on Jul 19, 2012 |
The uploaded pictures were stretched out for some reason. For reference, the logo glass is 9 1/4" tall and has a diameter of 3". Think of a can of Pringles, but made of glass.
Also, I prefer a logo in which the text is separate from the logo, so the logo can stand as a graphic by itself without the text if it choose.
****UPDATE****
Based on the logos I have seen over the past few days, I will try and give some more suggestions for future submissions:
1. Black and White
2. No very-fine detail work in the logo
3. Fusion tower text in all capital letters
I have really enjoyed the logos that have a sporty and clean look in black and white because they will look great on printed clothes!
Keep up the great work everyone! |
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last logged in Sunday, July 22, 2012, 05:55 PM 
