Here's a great opportunity to design a logo that will be promoted on video products and merchandise to be shipped worldwide. Independent kids' TV show "Fresh Fruit Pie" is looking for a logo that will be the cornerstone of its brand of fun, ecclectic video content.

"Fresh Fruit Pie" is a comedy series produced in the United States for kids 6-13. It is similar in feel to shows such as "Saturday Night Live" or "Robot Chicken" but teaches moral values through its hilarious, slapstick sketches. We need a logo that screams "FUN" to the kids and "WHOLESOME" to parents.

Along with the clever use of text elements, we need a singular graphical element that will ultimately be used EVERYWHERE on our products, so it needs to be unique and remarkable enough that it clearly identifies our show without needing to display the phrase "Fresh Fruit Pie." For example, people instantly recognize "McDonalds" when seeing the golden arches, even though the word "McDonalds" may not exist anywhere in the ad. Ideally, this element would have a unique/fresh enough design that a mere silhouette of the shape (rather than a full-color shaded emblem) would be enough to differentiate it from other logos. (For examples, look at the logos for NBC, Nike, AT&T, McDonalds, Olympics, Toyota, Audi)

We encourage you to use your creativity on this graphic element, but one element we thought MIGHT work makes use of the "pie" visual (as in a pie dessert). It could be a whole pie, a slice of pie, a whole pie with a slice removed...whatever you feel is most compelling and fun. If you use this idea, make sure that this element looks like a dessert pie rather than a pizza pie. Again, it's up to you. We'd like to see a broad range of creativity.

Some production photos from the current project can be found here: http://tinyurl.com/ffp-flickr. We also have a website, http://www.freshfruitpie.com, although there is not much yet on the site. Use these sources as inspiration when designing your proposals. Feel free to experiment with different looks and color spectrums - nothing is set in stone yet.

We prefer logos wider than they are tall. Logos for similar shows: Spongebob Squarepants, Power Rangers, Wizards of Waverly Place, VeggieTales, iCarly, etc.

Feel free to ask as many questions as you need in the comments section below, and I will do my best to answer all of them. Have fun, and I look forward to seeing your designs!